Audrey Hepburn’s rave from the grave for Galaxy
Mars and AMV/BBDO have exhumed Audrey Hepburn for this new commercial for Galaxy – ‘Why have cotton when you can have silk?’ The film, showing Audrey being seduced by a cheeky Italian, was directed by...
View ArticleSamsung’s new Smart TV charges at Apple
Years ago Fuji’s corporate mission statement was, allegedly, ‘Kill Kodak’; now Samsung’s seems to be ‘Kill Apple,’ or, at least, get there first. Its new Galaxy phones are bigger and, some say, better...
View ArticleW+K packs in the celebs and features for Samsung
We rather lost interest in the Oscars ads but here’s an interesting one that made its debut there – from Wieden+Kennedy Portland for Samsung’s Glaxy S7 edge. Featuring an all-star line-up including...
View ArticlePaul Simons: let’s hear it for long-running campaigns
There is so much written about ad campaigns that have a short life, often changed when a new marketing chief joins a business. However little or nothing is ever written about ad campaigns that run and...
View ArticleAMV turns women’s fitness freakery on its head for Galaxy
Mars’ Galaxy has been around for 60 years and it’s launching Galaxy Darker Milk – by taking a pop at all those ads hectoring women to do it all and change the world. From a mostly women team at AMV...
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